derickson, Author at e-Strategy

US Media Buyers Who Buy Online Video For Connected TVs, April 2014 [CHART]

Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.

TV Ads Loads, 2009-2013 [CHART]

The average American watches somewhere around 5 hours of TV per day and roughly one-quarter of that programming is advertising.

Key Skills Expected Of Future CMOs, May 2014 [CHART]

7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.

How American Adults Spend Their Time Online, 2010 vs 2013 [CHART]

Social networks account for the single largest share of consumers’ time online.

Global CRM Software Market Size, 2013 [TABLE]

The global CRM software market grew by 13.7% to reach $20.4 billion last year, with more than 41% of that total driven by software as a service (SaaS) revenues.

Mobile Device Use's Influence Over In-Store Retail Sales, 2012 & 2013 [TABLE]

The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.

Effect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]

Mobile technology had actually played a positive role when it came to driving in-person retail shopping.

Data Sources For Conducting Lookalike Modeling, March 2014 [CHART]

64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.

Factors That Would Encourage UK SMBs To Different Payment Mechanisms, February 2014 [CHART]

80% of United Kindom SMB decision-makers would consider different payment mechanisms based on customer demand.

UK Payment Method Predictions For 2025, February 2014 [CHART]

86% of UK internet users still expected to be carrying credit and debit cards in 2025, while 76% said they’d be lugging a physical wallet.