derickson, Author at e-Strategy

iOS Users' Mobile Site Engagement, February 2014 [CHART]

Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.

Top Genres By TV Ad Spend, 2013 [CHART]

Drama ($12 billion in ad spend) netted the biggest share of the $78 billion TV ad spending pie last year, at more than 15%.

Top Online Marketing Channels That Generated Orders, Q1 2013 & Q1 2014 [TABLE]

Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.

Percent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]

43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.

Social Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]

94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.

Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]

Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.

Devices Nordic Citizens Use For Social Media, February 2014 [TABLE]

An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day.

Smart Phone Ownership In Nordic Countries, February 2014 [CHART]

In the Nordic countries combined—Sweden, Norway, Finland and Denmark—smartphones have surpassed laptops and TVs to become the most-owned device.

eBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr

Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.

Timeframe For Purchase Of Online Video Ads For Connected TVs, April 2014 [CHART]

Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.