derickson, Author at e-Strategy

Importance Of Marketers' Soft Skills, May 2014 [VIDEO]

Most senior marketers believe the ability to embrace change is crucial.

Only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately.

Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.

More than one-third (35%) of US automotive-related digital ad spending will be on mobile this year.

Automakers and dealers will spend $6.15 billion on US digital advertising in 2014, up 18.8% from the previous year.

Consumers’ widespread use of mobile devices is helping drive retail’s turn to digital media.

The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.

Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.

The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.