derickson, Author at e-Strategy

Conversion Rates With Forms Using A "Submit" Button [CHART]

Submit buttons actually labeled “submit” tended to have lower conversion rates than those that used other wording.

US vs UK Video Ad View Share By Length, Q1 2014 [CHART]

25% of internet users in Great Britain typically watched TV via video-on-demand services, a proportion well above the other countries polled.

US vs UK Video Ad View Share By Device, Q1 2014 [CHART]

Tablets accounted for 17% of total digital video ad views (of ads served through the company’s network) in the UK in Q1 2014.

Primary Way In Which Online Revenues Will Improve For Publishers, May 2014 [CHART]

53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.

Primary Areas Of Online Revenue Growth For Publishers, May 2014 [CHART]

Among those who planned to increase their digital revenues, ad sales were the top channel through which they intended to do so, cited by 62.8% of respondents.

US Consumer Electronics Online Ad Spending By Device, 2014 [CHART]

eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014.

US Consumer Electronics Online Ad Spending By Objective, 2014 [CHART]

The computing and consumer electronics industry players will spend 54% of digital advertising dollars, or $2.05 billion.

US Consumer Electronics Online Ad Spending, 2012-2018 [CHART]

Digital advertising spending by the US computing products and consumer electronics industry will reach $3.80 billion this year, and that figure will increase to $6.01 billion by 2018.

Agencies’ Top Social Channels For Client Campaigns, Q1 2014 [CHART]

While Facebook is the social media option most agencies report being likely to use for client campaigns, many are also drawn to YouTube.

Fast-Growing Consumer Spending Categories, 2013-2018 [CHART]

Personal consumption expenditures on consumer goods surpassed $10 trillion in the US last year for the first time.