derickson, Author at e-Strategy

US Telecoms Online Ad Spending, 2012-2018 [CHART]

One of the reasons for telecom’s relatively slow growth curve is its reliance on search, which will lose share to video and rich media over the next several years.

Millennials' Trust In Advertising, May 2014 [CHART]

Men appear to be present a more receptive audience than women to advertising, across a number of counts.

Top Benefits Of Marketing Automation Tools, May 2014 [CHART]

About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.

Barcode Scanning By Age, Q1 2012 – Q1 2014 [CHART]

The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.

Online Ad Spending Estimates By Industry, May 2014 [CHART]

Almost 6 in every 10 dollars spent on digital ads this year have a direct response objective.

Second Largest Religious Tradition In Each State [INFOMAP]

This infomap by the Washington Post illustrates the second largest religious tradition for each state in the union.

18-34 Years-Olds Living With Parents, 1983-2013 [CHART]

In his latest monthly chart book, Deutsche Bank’s Torsten Slok tracks the rise of 18- to 34-years-olds currently living with their parents.

LinkedIn Profile Eyetracking Scan Order [HEATMAP]

LinkedIn Profile Eyetracking Scan Order Heatmap: Recruiters’ eyes while reviewing LinkedIn proﬁles ﬁxated on strong visual elements, spending 19% of their time looking at proﬁle pictures.

Resume Eyetracking Scan [HEATMAP]

Heatmap - Resume Eyetracking Before & After

Resume Eyetracking Scan Heatmap: Recruiters spend only 6 seconds reviewing an individual resume.

GM Sends Recall Notices To Crash Victims & John Oliver's Net Neutrality Rant [VIDEO]

Episode 51 of the Beyond Social Media show: David Erickson & BL Ochman discuss GM’s insensitive recall notices to crash victims & John Oliver’s net neutrality rant.