derickson, Author at e-Strategy

Marketing Execs' Marketing Priorities For 2014 [CHART]

Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.

Share Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]

Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.

Mobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]

Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.

Mobile Messaging Apps Growth Rate, 2013 [CHART]

Mobile messaging apps elbowed their way past games and social networks to become the fastest-growing app category among smartphone users worldwide.

Social Media Dimensions [INFOGRAPHIC]

This infographic by Omnicore compiles the dimensions for images on the most popular social networks.

Consumer Attitudes Toward Personalized Ads, June 2014 [CHART]

Compared to general ads, many consumers find personalized ads to be more engaging, educational, time-saving and memorable.

US Consumers’ Brand Recommendations, June 2014 [CHART]

Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.

Most-Used Customer Service Channels, June 2014 [CHART]

Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.

UK Mobile Sports Content Consumption By Age, March 2014 [CHART]

A sizable proportion of mobile users in the UK will utilize mobile phones to keep track of the World Cup action.

Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]

TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.