derickson, Author at e-Strategy

US Mobile Search Ad Revenues By Company, 2012-2016 [TABLE]

Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.

US Mobile Search Ad Spending, 2012-2018 [CHART]

Mobile advertising in the US will total $17.73 billion in 2014, with mobile search spending accounting for more than half of that total, or $9.02 billion.

Meetings [INFOGRAPHIC]

This infographic from Fuze illustrates some surprising facts about meetings.

Online Optimization Conversion Rates, June 2014 [TABLE]

Increasing conversion rates is a top digital priority for marketers this year.

Mobile Users Most Important Devices For Information, June 2014 [CHART]

Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.

Influences Over Completing Purchases, June 2014 [CHART]

Consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service, with sales and competitive pricing (61%) by far their most critical.

Smart Phone Share Of Mobile Market, October 2011 – April 2014 [CHART]

Smartphone penetration averaged 69.6% of the US mobile market during the 3-month period ending in April 2014, up more than 10 points from the year-earlier period (58%).

Social Network Penetration In Western Europe, 2012-2018 [CHART]

Social network ad spending will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.

Challenges Faced By Marketing Execs, February 2014 [CHART]

Getting or holding target customers’ attention, as well as finding their target audience online, were the top two major challenges for marketing execs.

Marketing Leaders Top Marketing Priorities, December 2013 [TABLE]

Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.