Posts by derickson
Topics Upon Which CMOs & CFOs Are Most & Least Aligned, March 2014 [TABLE]
Both groups ranked the Overall Strategic Direction Of The Business as the top area upon which they agree.
Read MoreFrequency Of Agreement Between CMOs & CFOs, March 2014 [CHART]
80% of CFOs say they often or always agreed with CMOs when making major business decisions and 74% of CMOs say the same about CFOs.
Read MoreFinancial Professionals' Attitudes Toward Social Media Use, 2010 & 2014 [CHART]
Most financial professionals believed that social media was here to stay, with the percentage of US financial professionals who believed social was a fad with little business value dropping from 22% in 2010 to 13% this year.
Read MoreGoPro Shark Attack & Twitter Relationship Surveys [VIDEO]
Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.
Read MorePrimary Concerns Among US Financial Professionals Over Social Media Use, 2010 & 2014 [CHART]
While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled in Q1 2014, the percentage citing this as their primary worry had dropped from 47% in 2010 to 36%.
Read MoreThe Mobile Consumer [INFOGRAPHIC]
This infographic from vouchercloud illustrates the many facets of the mobile consumer.
Read MoreSocial Media Posting Best Practices [INFOGRAPHIC]
This infographic compiles the best practices for creating posts on the most popular social media sites.
Read MoreInstagram Users By Generation & Device, March 2014 [CHART]
Instagram’s popularity among young adults, indicating that 18-34-year-olds spend more time on Instagram than on Twitter and Tumblr, combined.
Read MoreUS Email Marketing Benchmarks, 2013 [CHART]
The mean unique open rate for US email marketers last year was 20.2% and the median rate 17.1%.
Read MoreTV Viewers' Ad-Skipping Behavior, June 2014 [CHART]
Within the US, roughly half of survey respondents indicate that they want to fast-forward through TV ads at least usually.
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