Posts by derickson
Year Canada & US Will Pass 50% Smart Phone Population [MAP]
Like the UK, the US will also reach majority-smartphone penetration among its population this year, a major milestone for two of the most advanced internet markets in the world.
Read MoreSmart Phone Penetration In Western Europe, 2013-2015 [MAP]
Western Europe—the region with the second-largest number of smartphone users, with 196.6 million in 2014, eMarketer estimates—saw three Nordic countries reach 50% penetration last year.
Read MoreSmart Phone Penetration In Asia-Pacific Countries, 2012-2018 [CHART]
Consumers in Asia-Pacific will account for more than half of all smartphone users this year.
Read MoreSmart Phone Users & Global Penetration, 2012-2018 [TABLE]
By the end of 2014, it is expected that 1.76 billion people will own and use smart phones monthly, up more than 25% over 2013.
Read MoreMillennials & Loyalty Programs, June 2014 [TABLE]
US Millennials over-index in their participation in loyalty programs and are the generation most likely to modify their shopping behavior on the basis of loyalty program benefits.
Read MoreData-Driven vs Intuitive Decision-Making, June 2014 [CHART]
US marketers often rely on their gut for marketing budget decisions.
Read MoreIT's Relationship With Other Business Functions, June 2014 [CHART]
Some 24% of technology leaders surveyed from around the world this year rate their relationship with the marketing team as Not Strong.
Read MoreProducts United Kingdom Residents Have Never Purchased Online, January 2014 [CHART]
Health and beauty products are among the least popular items for online purchasing.
Read MoreUK Prestige Beauty Online Sales By Category, 2013 [TABLE]
Digital sales accounted for just 6.2% of total prestige beauty sales in the UK last year, totaling £102 million ($159.38 million).
Read MoreGlobal Time Spent Watching eSports Video [CHART]
IHS projected impressive growth through 2018, when total eSports viewing hours were forecast to reach 6.6 billion worldwide.
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