Posts by derickson
US Online Video Ad Spending By Device, 2012-2018 [CHART]
Online video remains well ahead of ad investments in video programming on smartphones and tablets—for the time being.
Read MoreUS TV vs. Online Ad Spending Increases, 2012-2018 [CHART]
Despite digital video’s astronomical rise percentagewise, eMarketer projects that TV will add more new dollars this year.
Read MoreUS TV vs. Online Video Ad Spending, 2012-2018 [TABLE]
Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth in 2014.
Read MoreUS Online Ad Revenues By Channel, 2013-2018 [CHART]
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.
Read MoreAmericans' Sentiments About The World Cup, June 2014 [CHART]
World Cup viewership is expected to set new peaks.
Read MorePropensity To Follow Brands On Social Networks By Generation, Q1 2014 [CHART]
Among internet users in North America, Baby Boomers in Q1 2014 were almost as likely as Millennials to have liked a brand on a social network during the month prior to the survey.
Read MoreE-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Read MoreUS Advertising Market Sizes By Medium, 2013 v. 2018 [CHART]
TV will remain the dominant advertising market in the US through 2018, when it is projected to reach $83.6 billion in revenues.
Read MoreMarketing & The 2014 World Cup [INFOGRAPHIC]
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.
Read MoreReasons People Use Their Smart Phone To Follow World Cup, May 2014 [CHART]
Being able to stay in the know about World Cup scores was the top motivation for using their phones.
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