Posts by derickson
Devices Nordics Use To Watch Video, December 2013 [TABLE]
No more than one in 10 Nordics had either terminated or cut back their cable or satellite TV package in the past year in favor of online services.
Read MoreSpending On Branded Mobile Content, Q1 2014 [CHART]
Still relatively new, branded editorial media on mobile devices is luring consumers in.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreAbility To Predict Customer Purchase Behavior, June 2014 [CHART]
Three-quarters of digital media and marketing professionals are gathering data on current and potential customers, and 77% report an increase in data collection over the past year.
Read MoreSearch Engines Post-Click Engagement Rankings, December 2013-May 2014 [TABLE]
Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit.
Read MoreLevels Of Suspicious US Web & Mobile Traffic, Q1 2013 – Q1 2014 [CHART]
Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season.
Read MoreAnnual CPG Spending Among Boomers & Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers and the Silent Generation grew at a faster rate than the total market last year and will again this year.
Read MoreGenerations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Read MoreMobile App Users By Frequency Of Use, March 2013 & March 2014 [TABLE]
Total mobile app users worldwide who launched apps less than 16 times daily, called Regular Users, rose by 23%.
Read MoreHow Frequently People Use Mobile Apps During The 6 Months Post-Download [TABLE]
You download an app, use it once, and it ends up lost in a sea of icons, never to be used again.
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