derickson, Author at e-Strategy

Ranking Of Marketers' Strategic Priorities, June 2014 [CHART]

Proving the value of marketing activities with financial outcomes is the most important of 7 strategic priorities ranked by client-side marketers.

Consumer Attitudes Toward Ads, June 2014 [CHART]

Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.

Newspapers' Weekly Cross-Platform Reach By Select Countries, June 2014 [CHART]

Some 92% of the US online population consumes some type of news on a monthly basis.

Consumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]

Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.

UK Mobile P2P Payment Users, 2013-2017 [CHART]

Just 2.2 million UK mobile payment users are forecast for 2014, according to Yankee Group—and behind other countries.

Demographics Of Fantasy Sports Players, May 2014 [CHART]

14% of US internet users ages 12 and older played fantasy sports, compared with 12% in 2012, totaling nearly 36 million players.

Metrics Used To Measure Content Marketing Success, May 2014 [CHART]

Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.

Metrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]

80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.

Twitter Best Practices [INFOGRAPHIC]

This infographic from Passion Digital highlights the most important best practices for Twitter.

Demographics Of Denmark Smart Phone Onwers, May 2014 [CHART]

32% of Denmarkians were already using a smartphone to watch TV content.