Posts by derickson
Annual CPG Spending Among Boomers & The Silent Generation, 2014-2020 [CHART]
CPG spending by Boomers (born 1946 to 1964) and Seniors (born 1925-1945) grew at a faster rate than the total market last year and will again this year.
Read MoreTop Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]
On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.
Read MoreMarketing Decision-Makers’ Unmet Needs, June 2014 [CHART]
More than 8 in 10 marketing and advertising decision-makers say they have needs not currently being met by internal staff or agencies.
Read MoreTop Reasons For Using Video Streaming Services, Q1 2014 [CHART]
Roughly half of US and Canadian adults use monthly streaming video subscription services and more than one-quarter use pay-per-rental services.
Read MoreGerman Internet Use via PC vs. Smart Phone, Q1 2011-Q1 2014 [CHART]
92% of consumers in Germany said they owned at least one mobile phone, whether smartphone or feature phone.
Read MoreGerman Smart Phone Users By Age, 2013 & 2014 [CHART]
In May 2014, 55% of German consumers ages 14 and older said they used a smartphone at least occasionally, compared with 41% a year earlier.
Read MoreUsefulness Of Social Media For Fundraising, Spring 2014 [CHART]
Charities and nonprofits were using social media to generate awareness—and this was far more important than using the channel to drive donations.
Read MoreChannels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]
98% of charities and nonprofits are using at least one form of social media.
Read MoreWeekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]
One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.
Read MorePreferred Methods Of Researching & Buying From Multichannel Retailers, March 2014 [CHART]
Digital channels are now the method of choice for both product research and purchasing.
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