Posts by derickson
Global Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Read MoreGlobal Net Online Ad Revenue By Company, 2012-2014 [TABLE]
Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.
Read MoreGreenpeace Brandjacks LEGO & Shell Oil [VIDEO]
During Episode 56 of the Beyond Social Media Show, David Erickson discusses Greenpeace’s amazingly well-executed brandjacking video of LEGOs in it’s criticism of the brand’s partnership with Shell Oil.
Read MoreShare Of eCommerce Revenue By Channel & Device, 2013 [CHART]
Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.
Read MoreFacebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]
The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.
Read MoreWeekly Time Shopping Offline & Online By Country, July 2014 [CHART]
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
Read MoreShare Of US Wireless-Only Households, H2 2010-H2 2013 [CHART]
Some 41% of US households were wireless-only during the second half of 2013.
Read MoreTablet Ownership Among Households With Kids, 2011-2014 [CHART]
Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.
Read MoreTablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]
Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.
Read MoreTop Challenges To Measuring Marketing's Business Contributions, April 2014 [CHART]
73% of US marketers said that data analysis would be more of a priority in 2014.
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