derickson, Author at e-Strategy

Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]

Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.

Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).

Level Of Marketing Data Capabilities, Q2 2014 [CHART]

Just 14% of marketers said they were strongly capable of creating a single view of the customer.

Reasons For Data Collection Changes, June 2014 [CHART]

77% of US digital media and marketing professionals said they had increased their data collection process over the past year.

Trust in Sponsored Content, July 2014 [CHART]

Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.

Consumer Interactions With Brands On Social Networks, July 2014 [CHART]

Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.

Americans' Confidence In Their Physical Appearance, July 2014 [CHART]

Older Americans appear most confident in their appearance, while Hispanics and Blacks are significantly more likely to feel good about their appearance than whites.

US Free-Standing Inserts Value, H1 2014 [CHART]

158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period.

Share Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]

Easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties.

Share Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]

As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month.