derickson, Author at e-Strategy

Marketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]

Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.

85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.

When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.

eCommerce sites are the most valuable digital channel for driving traffic to physical stores.

B2B media industry revenues grew by 4.5% year-over-year to reach $7.1 billion.

Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.

Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.

92% of respondents will use a local business if it has a 4-star rating.

88% of respondents claimed to regularly (39%) or occasionally (49%) read online reviews to determine the quality of a local business.