derickson, Author at e-Strategy

Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Facebook was the primary social network ID used for social logins, at 56% of social networkers worldwide.

77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.

16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.

Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.

While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.

Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.

Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%),

More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises.

The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3,