derickson, Author at e-Strategy

Growth In Time Spent On Mobile Web & Apps, Q1 vs Q3 2014 [CHART]

Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014.

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014.

43% of respondents could track those who saw a mobile ad across online and offline channels with limitations.

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.

Overall TV viewership – measured by audience levels – is in fact steady.

There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.

74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.

Americans under the age of 50 said that texting was the form of communication they most frequently used.

Direct-to-site customers represent the most valuable mobile commerce traffic segment.