Posts by derickson
Effect Of Select Mobile Ad Optimization Tactics, H1 2014 [TABLE]
Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.
Read MoreExpected Spending Habits By Generation, June 2014 [TABLE]
A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.
Read MoreValue & Difficulty Of Conversion Rate Optimization Methods, November 2014 [CHART]
89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy.
Read MoreCEO & CMO Views On Marketing Performance, November 2014 [CHART]
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.
Read MoreUS Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]
Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them
Read MoreMobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]
Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).
Read More2014 Thanksgiving Weekend Shopping Intentions [CHART]
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
Read MoreNetflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
Read MoreConsumer Attitudes Toward Email Marketing, September 2014 [CHART]
42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.
Read MoreConsumer Perception Of Social Brands, October 2014 [CHART]
Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.
Read More