Posts by derickson
Email Engagement By Device Type, December 2014 [CHART]
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
Read MoreTwitter Users & TV Viewership By Source, December 2014 [CHART]
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreTop Ways Social Media Provides Enterprises Value, October 2014 [CHART]
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.
Read MoreShowrooming vs Webrooming On A Smartphone, October 2014 [CHART]
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Read MoreGlobal Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]
iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
Read MoreMobile Share Of Online Payments By Region, Q3 2014 [CHART]
Globally, payments over mobile devices represented 23.3% of total online payments during Q3.
Read MoreHow Audience Extensions In Campaign Proposals, 2013 & 2014 [CHART]
The percentage of US digital media and marketing execs offering audience extension as an option rose just slightly year over year.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreWhy Agency Planners Don't Recommend Place-Based Media, 2013 vs 2014 [TABLE]
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
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