derickson, Author at e-Strategy

Why Agency Planners Recommend Online Place-Based Media, 2013 vs 2014 [TABLE]

90% of US agency planners’ media plans that included DPB had been approved in 2014.

60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.

79% of Gen Xers used the internet to find information about medical conditions or drugs.

71% of American workers use desktop computers to get work done in the office.

Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.

The top priority going into 2015 is the greater use of analytics in order to optimize communications.

Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

Few videos were watched to full completion during Q2, reports Adobe.