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Posts by derickson

Twitter Demographics, 2013 & 2014 [TABLE]

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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Facebook Demographics, 2013 vs 2014 [TABLE]

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.

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Social Media Adoption By Site, 2012-2014 [CHART]

LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.

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2015 Social Media Image Sizes [INFOGRAPHIC]

This infographic from ConstantContact serves as a handy guide for images specifications for the major social sites.

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How Gamers Want To Get Their Video Games, October 2014 [CHART]

Video gamers were most interested in a Netflix-style service for digital downloading.

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Gamers Who Have Downloaded A Video Console Game, October 2014 [CHART]

About half of US video gamers who owned an internet-connected console like PlayStation or Xbox had paid for a game via digital download in the past year.

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Priorities For Improving Email Marketing ROI In 2015 [CHART]

Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.

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Increased 2015 Spending Plans For Email Marketing [CHART]

More than six in 10 marketers said they’d up investments in email marketing.

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Biggest Multiscreen Campaign Challenges, Q2 2014 [CHART]

54% of agency professionals cited audience tracking and targeting as the biggest impediments to multiscreen advertising.

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Top Advertising Cross-Platform Packages, April 2014 [CHART]

70% of agency media professionals cited cross-device advertising as the digital advertising topic they wanted to know more about.

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