Posts by derickson
How Marketers Determine What Content Will Interest Their Audience, October 2014 [CHART]
Marketers were most likely to do this by looking at performance data of past content and campaigns.
Read MoreTime Marketers Spend Planning Social Content, October 2014 [CHART]
US marketing execs were most likely to say their companies created Twitter content on the same day.
Read MoreB2B Marketers' Organizational Marketing Structure, November 2014 [CHART]
More B2B marketers expected to shift to a hub-and-spoke organizational model, which the firm referred to as the best of both worlds.
Read MoreTop Responsibilities Of B2B Marketers Now & In 2 Years, November 2014 [CHART]
Positioning was the No. 1 marketing responsibility among B2B marketers worldwide, cited by 90%.
Read MoreSocial Media Matrix [TABLE]
The proportion of Facebook users who also use another platform increased significantly since August 2013 for each platform.
Read MoreUsers Of Multiple Social Media Sites [CHART]
More than half of internet users (52%) use two or more of the social media sites.
Read MoreFrequency of Social Media Use By Top Social Networks [CHART]
Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013.
Read MoreLinkedIn Demographics [TABLE]
Some 28% of online adults are LinkedIn users, up from 22% in August 2013.
Read MorePinterest Demographics [TABLE]
Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.
Read MoreInstagram Demographics [TABLE]
Some 26% of online adults use Instagram, up from 17% in late 2013.
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