Posts by derickson
McDonald's Archenemies: Mickey D's vs Chipotle?
McDonald’s appears to be getting a jump start on Valentine’s Day with their cute new commercial, Archenemies.
Read MoreAndroid vs iOS In-App Ad Performance, Q3 2014 [CHART]
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
Read MoreMobile Web vs In-App Add Performance Metrics, Q3 2014 [CHART]
Mobile users are far more likely to click on ads served in an app than via mobile browser.
Read MoreUS Tablet Video Viewers, 2013-2018 [TABLE]
The size of the US tablet video-viewing audience is nearly as large as that of the smartphone video-viewing audience.
Read MoreTop Devices Used To Stream Video, June 2014 [TABLE]
Laptop computers were the most common device used to stream videos.
Read MoreDevices Used To Watch Online Video, 2013 vs 2014 [CHART]
The most common screen for digital video consumption is the traditional desktop or laptop.
Read MoreIncreased Mobile Activities Due To 4G Adoption, July 2014 [CHART]
When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.
Read More4G Penetration In Select Countries, October 2014 [CHART]
451 Research estimated in September 2014 that US 4G LTE mobile connections would rise nearly 30% from 152.3 million in 2014 to 197.4 million in 2015. By 2018, the firm expected that total to reach 272.4 million.
Read MoreUS Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]
Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.
Read MoreAmerican Online Newspaper Website Visitors, 2013-2014 [CHART]
Total unique visitors to US newspaper websites rose 17% year over year to 166 million, compared with 142 million in October 2013.
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