derickson, Author at e-Strategy

Benefits Of Customer Experience Optimization, December 2014 [TABLE]

Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.

Importance Of Mobile Apps To B2B Content Marketers, January 2015 [CHART]

83% of B2B marketers said mobile apps were important to content marketing.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

US Instagram Users By Age, 2013-2019 [CHART]

Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.

Pay-TV & Broadband Subscription Trends, 2014 [CHART]

The top broadband providers – representing roughly 94% of the market – added about 3 million subscribers in 2014, bringing their total to 87.3 million.

Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.

CMOs' Aspirations, March 2015 [CHART]

CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.

Marketing Automation Strategic Objectives, February 2015 [CHART]

Just 24% of marketing professionals worldwide reported using marketing automation extensively.

Percent Of B2B Sales/Marketing That Have Been Automated, December 2014 [CHART]

Just under 13% of respondents said they had successfully automated 75% or more of their sales and marketing processes.

Online Activities Conducted During Conference Calls, November 2014 [CHART]

Fully 80% admitted to multitasking during conference calls, with work emails the most popular digital activity.