Posts by derickson
B2B Marketing Channel Mix Selection Criteria, March 2015 [CHART]
Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process.
Read MoreUS Population Distribution By Race, 2014 vs 2060 [CHART]
Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population in number.
Read MoreAsk SeaWorld Twitter Campaign
The #AskSeaWorld Twitter campaign may have been a fishing expedition for comments SeaWorld can use to combat the damage done by the Blackfish documentary.
Read MoreOnline Form Conversion Rates By Type, March 2015 [CHART]
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
Read MoreYoung Millennials' Social Media Use, March 2015 [CHART]
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Read MoreAttribution Models Used By B2B & B2C Marketers, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreTypes Of TV & Online Video Watched By Young Millennials, November 2014 [CHART]
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
Read MoreInfluence Of YouTube vs TV/Movie Stars, November 2014 [CHART]
54% of US teen internet users followed YouTubers on social platforms.
Read MoreExtent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]
Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.
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