Posts by derickson
Business Professionals Primary Workday Distractions, November 2014 [CHART]
Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Read MoreSocial Channels Use to Share vs Engage With Travel Content, September 2014 [CHART]
Research supports the idea that consumers are interested in interacting with travel brands via Facebook.
Read MoreClick-Through Rate For US Facebook Ads By Industry, Q4 2014 [CHART]
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
Read MoreUS Retailers Paid Search Metric Growth For Text vs Product Ads, Q4 2014 [CHART]
US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.
Read MoreRetailer Search Ad Click Share By Search Engine, Q4 2014 [CHART]
Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014.
Read MoreTerms That Best Describe Native Advertising, Q4 2014 [CHART]
Two-thirds of Association of National Advertisers respondents agreed that native advertising needed clear disclosure, while just 13% disagreed.
Read MoreImportance Of Select Native Ad Components, Q4 2014 [CHART]
BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
Read MoreTop 7 Reasons For Time-Shifting TV, March 2015 [CHART]
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.
Read MoreStock Photography Of Vince Vaughn & Unfinished Business Stars
Vince Vaughn & stars of Unfinished Business were photoshopped into stock photography for a joint marketing effort between Twentieth Century Fox & iStockPhoto.
Read MoreInfluence Of YouTube Stars, March 2015 [CHART]
Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star.
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