Archive for April 2020
COVID-19 Is The Most Important Problem Facing The US
Americans are more worried about getting COVID-19 than they are about experiencing financial hardship as a result of it.
Read MoreHow General Mills, Cargill & Medtronic Use Predictive Analytics In An Age Of Uncertainty
Watch the first episode of MinneAnalytics Mondays features a virtual panel discussion on ‘Predicting in an Age of Uncertainty’ featuring analytics professionals from both the agriculture and the healthcare industries, two sectors that are of particular importance as we weather the COVID-19 pandemic.
Read MoreDelayed Purchases Due To Coronavirus
nearly a third of US internet users ages 16 to 64 have delayed booking any vacations as a result of the COVID-19 pandemic. Another quarter of respondents have held off on purchasing flights, and slightly fewer have held off buying concert or theater tickets.
Read More2020 Audio Consumption Behavior
Watch the webinar of Edison Research and Triton Digital’s latest annual Infinite Dial report, tracking audio consumption behavior.
Read MoreCornoavirus’ Effect On Local Businesses
More than a third of local businesses worldwide said they’re losing customers as a result of COVID-19, according to a March 2020 survey from BrightLocal, and 27% reported temporarily closing their stores.
Read MoreLinkedIn Statistics [INFOGRAPHIC]
This infographic from Social Pilot illustrates 18 essential statistics you’ll want to know about LinkedIn.
Read MorePositive Brand Impression Touchpoints [CHART]
When it comes to the advertising touchpoints that give consumers the most positive impression of a brand, TV ads rule the roost among paid media.
Read MoreB2B Marketing Budget Changes Due To COVID-19
Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic. The findings include: 72% project overall 2020 B2B marketing budgets will increase, stay the same, or only be cut moderately…
Read MoreUsing Content For Customer Engagement
Marketing leaders believe interactive brand content is helping to communicate brand promise and value, deliver thought-leadership, and differentiate products and services as well as enable demand generation strategies.
Read MoreMarketing Channels Driving Sales
Despite sometimes being overshadowed by other channels like social media, many marketers still consider email to be one of the most important channels available.
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