Archive for April 2020
Priority Ad Spending As A Result Of Coronavirus Pandemic
Nine in 10 (89%) advertisers say that the coronavirus pandemic has impacted their advertising efforts, with one-third (34%) reporting they have cancelled a campaign completely before it was launched and another 38% having paused advertising efforts until later in the year.
Read MorePandemic Pauses Ad Budgets For 2020
IAB research found that nearly a quarter of marketers have paused all advertising spending through the second quarter. Another 46% are reducing their budgets.
Read MoreThe COVID-19 Pandemic Is Changing Shopping Behavior
Yelp data helps illustrates how the coronavirus is effecting various types of retail businesses either positively or negatively.
Read MoreCOVID-19 Driving Buy Online, Pickup In Store Behavior
Findings from the Adobe Digital Economy Index show, that the COVID-19 pandemic is driving consumers to buy online and pickup in-store.
Read MoreCOVID-19 Is Depressing Podcast Listening
According to new data from Podtrac, the coronavirus pandemic is depressing podcast consumption.
Read MoreMedia Consumption Changes Driven By COVID-19
87% of U.S. consumers and 80% of UK consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.
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