Archive for October 2019
American Smart Speaker Ownership, 2017-2019 [CHART]
In August of 2017, 30% of American internet users beteen 15 and 54 years of age had at least one smart speaker in their household, according ot NuVoodoo.
Read MorePersonal Information People Are Willing To Share With Websites [TABLE]
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.
Read MoreFrequency Of Mobile In-Store Shopping [CHART]
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Read MorePopularity Of Professional Sports Leagues [CHART]
The National Football League still rules the roost of professional sports leagues in America, with 72% of sports fans in the United States saying professional football interests them, and 61% saying they would make a bet on the sport.
Read MorePersonal Branding Tips [INFOGRAPHIC]
This infographic from The Road To Recognition illustrates the ABCs of personal branding with 26 tips to keep you on top of your game.
Read MoreMobile Video Viewing Of Millennials (& Gen Z) [INFOGRAPHIC]
This infographic from Whistle illustrates how Millennials and Generation V differ in their mobile video consumption habits.
Read MoreTop B2B Marketing Channels [CHART]
In-person events have been found to be an effective B2B marketing channel across all stages of the buyer’s journey. B2B tech organizations, especially, are seeing the benefits that in-person events bring, with more than two-thirds (69%) planning to increase their events budgets this year, per a report from Bizzabo.
Read MoreVideo Game Spectator Sport Spending [CHART]
While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study by Nielsen reporting that two-thirds of US Millennials play video games every month.
Read MoreContent Creation Tools Used By Gen V [CHART]
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen V (the generation born roughly between 1995 and 2010) are no different.
Read MoreSmart Speaker Skill Discovery [CHART]
When asked if they have used their smart speaker in the past week to control household devices in the past week, almost three-quarters (73%) said they had not.
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