Archive for October 2019
Top Brand Trust Factors [CHART]
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreRise Of Video Marketing [INFOGRAPHIC]
This infographic by Omnicore illustrates 18 sets of statistics that demonstrates the rise of video marketing.
Read MoreContent Marketing Statistics [INFOGRAPHIC]
This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.
Read MoreMobile Messaging App Users, 2018-2022 [CHART]
This year, the total number of messaging app users worldwide will increase 12.1% to 2.52 billion people, eMarketer estimates. Growth will slow to 7.3% next year, reaching 2.70 billion users.
Read MoreWhy Retailers Advertise On Amazon [CHART]
According to a survey of US retail marketers conducted by Nanigans and Advertiser Perceptions, the top reason cited for advertising on Amazon was strong performance and ROI.
Read MoreWhy Consumers Unsubscribe From Brand Mobile Messages [CHART]
In a survey by mobile marketing solutions and engagement platform Vibes, the second-most-common reason for unsubscribing from a brand’s business messaging was irrelevant information, cited by 37% of US smartphone owners.
Read MoreHow People Protect Their Privacy [CHART]
The top two ways consumers protect their privacy is by clearing or disabling browser cookies and by limiting the information they share on social media sites, according to a Harris Poll survey.
Read MoreContent Sharing Channels [CHART]
Roughly half (48%) of US and UK internet users surveyed by GlobalWebIndex in Q1 2019 said they typically shared content with their peers via SMS.
Read MoreUnderrated Link Building Tactics [INFOGRAPHIC]
This infographic from Spiralytics illustrates nine undderrated link building tactics that you can apply to your search engine optimizaton efforts.
Read MoreMarketing To Generation Z [INFOGRAPHIC]
This infographic from Campaign Monitor highlights 17 sets of statistics that illustrate how to market to Generation Z (or Gen V, as we prefer calling them).
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