Posts Tagged ‘YouTube’
Social Video Plans, 2020
With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.
Read MoreShoppable Video
YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.
Read MoreDigital Marketing News This Week
Topics: The most siginficant announcements to come out of Apple’s 2020 Developer Conference; Keen, Google’s new social collaboration tool; Google Images fact checks; Patagonia joins the growing Facebook advertising boycott; Devin Nunes’ Cow wins in court; YouTube introduces shoppable commercials; Pandora introduces analytics for podcasters; Facebook continues to harbor hate; mobile messaging app stats.
Read MoreDigital Marketing News This Week
New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreSocial Media Channels Used By B2B & B2C Marketers
Social Media Examiner’s survey of 5,200 marketers reveals which social media channels B2C and B2B marketers use.
Read MoreSocial Media Marketing Blogs
Links for the top 19 blogs devoted to social media marketing and their associated social media channels.
Read MorePandemic Video Streaming By Platform
Business Insider Intelligence surveyed American adults about their video streaming choices while cooped up at home during the COVID-19 pandemic.
Read MoreSocial Media Channels By Mood
58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.
Read MoreMedia Consumption Changes Driven By COVID-19
87% of U.S. consumers and 80% of UK consumers say they’re consuming more content – broadcast TV, online videos, and online TV streaming take the top spots overall for increased media consumption.
Read MoreSocial Media User Satisfaction By Site [CHART]
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI).
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