Demographics Of Social Media Distrust [CHART]

Chart: Demographics Of Social Media Distrust

Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.

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Offline Americans By Demographic [CHART]

Chart: Offline Americans

A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.

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Emoji Users By Gender [CHART]

Chart: Emoji Use By Gender

An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.

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Moms' Most-Watched Movie Genres On TV [CHART]

Chart: Moms' Most-Watched Movie Genres on TV

Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.

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Attitudes Toward Gender Stereotypes In TV Commercials [CHART]

Chart: Attitudes Toward Gender Stereotypes In TV Ads

Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many outdated gender stereotypes.

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