Posts Tagged ‘Women’
American Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreAmerican Smart Phone Moms, 2011-2013 [CHART]
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Read MoreDemographics Of Mostly Mobile Internet Users, May 2013 [TABLE]
Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.
Read MoreIncidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.
Read MoreMillennials' Mobile Phone Dependence, October 2013 [CHART]
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.
Read MoreDemographics Of Americans By Internet Adoption, May 2013 [CHART]
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.
Read MoreDemographics Of Affluent Americans, September 2013 [CHART]
Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.
Read MoreDemographics Of Smart Phone Location-Based Services Users, May 2013 [TABLE]
12% of smart phone owners—as opposed to social media users—actively checked in at locations.
Read MoreDemographics Of Location-Based Services Social Media Users, May 2013 [TABLE]
Three out of 10 US male and female social media users had their accounts set up to include their locations in their posts.
Read MoreSelect Content Types Women Consume Online By Platform, March 2013 [TABLE]
The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.
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