Women Archives - e-Strategy

Grocery Shopping

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

Demographics Of Screen Time

Some 65% of young parents feel that they spend too much time on their smartphone, with this group also being most likely to believe they spend too much time on social media.

Video Gamers By Age

Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.

US Population by Age & Gender

Gen Z (note: e-Strategy refers to them as Gen V; V for Virtual) is an up-and-coming target audience, but marketers continue to focus a lot of energy on Millennials.

For-Fee Podcast Listeners

Of the 50% of US adults who listen to podcasts, around 1 in 6 (17%) have paid to listen to one, while a majority are open to a mix of free and paid podcast models.

Demographics Of Coronavirus Impact On Small Businesses

From February to April this year, the US saw the number of Black, Latinx and Asian small-business owners decline 41%, 32% and 26%, respectively, according to a recent report from the National Bureau of Economic Research, citing US Census Bureau data.

Social Commerce Demographics

What is striking about these numbers is that 50% said they have not used social commerce and are not interested in using social commerce, or are not familiar with the concept.

US Population By Generation & Gender [CHART]

Chart: US Population By Generation & Gender

The most recent data out from the Census Bureau gives a sense of how large each living generation is.

Constantly Online Demographics [CHART]

With an increasing number of devices such as smartphones, tablets and smart TVs that all allow individuals to access the internet, it’s no wonder that more adults are going online and with a greater frequency than ever before.

Smart Speaker Owner Demographics [CHART]

Smart speakers such as Amazon Echo or Google Home have gained popularity over the last several years, and consumer experts found that these devices were especially popular with holiday season gift buyers last year.