Posts Tagged ‘Twitter’
US Twitter Net Ad Revenues, 2011-2015 [CHART]
As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.
Read MoreTwitter Opens Analytics Dashboard To Everyone [VIDEO]
Twitter has opened up its Analytics Dashboard for everyone so now users can understand how their overall account and individual tweets perform.
Read MoreOnline CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
Read MoreSocial Media Sites Marketing Execs Use For Cross-Posting On Twitter, Q1 2013 [CHART]
27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.
Read MoreTwitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]
Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.
Read MoreTop Social Networks By Gender, March 2013 [TABLE]
Googl+ had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.
Read MoreDelta Airlines & The Immediacy Of Twitter Customer Service [VIDEO]
Author & Keynote Speaker Scott Stratten tells the story of how Delta airlines saved their brand from a lifetime of shunning with one well-timed tweet.
Read MoreBeyond Social Media: Superman Shaving, Gen Z & A Google Glass Proposal [PODCAST]
This week: Superman Shaves For Gillette, Delta Customer Service Tweets, Generation Z, and a Google Glass marriage proposal.
Read MoreB2B vs. B2C Social Media Marketing Channels, January 2013 [TABLE]
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
Read MoreTeen & Adult Social Networking Use, 2008-2012 [CHART]
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
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