Posts Tagged ‘Twitter’
Social Media Use vs New Business Effectiveness By Social Network, April 2013 [TABLE]
When rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents.
Read MoreBest Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]
Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.
Read MoreHow People Share Information About SMBs They Follow On Twitter, May 2013 [CHART]
People were most likely to have retweeted SMB content if they enjoyed it, at 70%.
Read MoreTop Reasons People In The US & UK Follow SMBs On Twitter, May 2013 [CHART]
The leading reason respondents gave for following an SMB on Twitter was to receive updates on future products, at 73%.
Read MorePromoted Twitter Complaints Criticize British Airways [VIDEO]
David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.
Read MoreSocial Networks Used By Personal Care Brands, July 2013 [CHART]
While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.
Read MoreWordPress Jetpack Update To Media Explorer [VIDEO]
David Erickson discusses the upcoming update to WordPress Jetpack that allows you to search for and embed Tweets and YouTube video directly from the Media Explorer and within the editing environment, giving WordPress a bit of Storify-like features.
Read MoreGeofedia – Social Listening By Place [VIDEO]
David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.
Read MoreFoller.me – Twitter Analytics Tool [VIDEO]
During this episode of the Beyond Social Media Show, David Erickson discusses Foller.me, a Twitter analytics tool that provides insight into how any Twitter account is being used.
Read MoreMost Important Social Media Sites For Agency New Business, August 2013 [CHART]
9 in 10 agencies currently use social media as part of their new business program, and about 6 in 10 claim to have had success using social to generate new business leads.
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