Posts Tagged ‘Trust’
Traits B2B Buyers Value In Salespeople
It should not be a surprise that B2B buyers are more likely to trust salespeople who actively listen to them, help solve their problems, and display confidence in their solutions.
Read MoreTrusted Brand Information Sources
As advertising becomes increasingly targeted based on online activity, consumers are at risk of being put off by ads that feel too intrusive.
Read MoreGlobal Trust In Industries
One thing that all industries have in common is their need for the public’s trust. Unfortunately, while the public still trusts business in general to do the right thing, that trust has declined across all examined industries.
Read MoreLinkedIn Best Practices For Business Development
10 LinkedIn best practices for business development consists of a combination of personal profile use, expert positioning, and company branding.
Read MoreTrust In AI-Generated Advice By Industry [CHART]
AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights – and also chatting with customers online.
Read MoreTop Brand Trust Factors [CHART]
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreConsumers Opting For Reputable News Sources [CHART]
While the trust US adults have in the media has experienced a considerable dip in recent years, there are indications that trust in mass media is returning.
Read MoreTrust In Purpose-Led Companies [CHART]
In a study of more than 1,100 American adults, Porter Novelli / Cone found that 79% of Americans feel they have a deeper personal connection with companies that share similar values to their own and 72% believe that purpose-driven companies care more about them and their families.
Read MoreTop Google Ranking Factors [CHART]
In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.
Read MoreMillennials' Changing Relationships With Businesses [CHART]
Millennials spend about $322.5 billion annually, a strong figure but one that’s less than Baby Boomers and Gen Xers. What may set Millennials apart from those other two cohorts is that they are more apt to let their purchasing dollars speak for them when it comes to a business’ environmental impact or ethical behavior, according to this year’s Global Millennial Survey from Deloitte.
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