Posts Tagged ‘Trust’
Trust In Facial Recognition AdTech
56% of US adults have at least some trust in law enforcement to use facial recognition responsibly. But how do they feel about technology companies and advertisers using this kind of technology? The results aren’t promising.
Read MoreAttitudes Toward Government Regulation Of Tech
More than seven in 10 US adults wanted to see regulatory reforms of how companies treat their data.
Read MoreUS Boycotters By Household Income
Americans often are not shy about letting their wallets speak when a brand does something that displeases them, whether it be the business acting irresponsibly, allowing a data breach or failing to represent their community or ethnicity.
Read MoreProduct Discovery Via Influencers
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Read MoreTrust In Social Media By Channel
According to Business Insider Intelligence’s annual ‘US Digital Trust Survey,’ LinkedIn is the most trusted social platform overall.
Read MoreRacial Injustice & Brand Trust
It was inevitable that with the rise of neo-fascism in America brands would be forced to take sides and public stands on social issues.
Read MoreConsumer Trust Report
The Trust Barometer Spring update looks at how the Coronavirus pandemic has affected trust across institutions and industry sectors.
Read MoreFactors That Affect Trust In Brands
As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase.
Read MoreRelevant Advertising Factors
81% consumers agree that they want to see ads that are relevant to them, but just 54% claim to see such relevant ads, per a report from DISQO.
Read MoreHow Digital Retailers Can Appeal To Coronavirus-Age Consumers
During times of uncertainty, it’s no surprise that many consumers look for tried-and-true offerings, which are often found when shopping at large retailers.
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