Posts Tagged ‘Travel Marketing’
Groupon's Presidential Pretender & Girl Scout Cookie Munchies [VIDEO]
This Episode: Hot Pockets recall; DHL’s punking stunt; Groupon’s celebration of President Alexander Hamilton & NowThisNews’ Instagram curation.
Read MoreTopics Upon Which People Share Their Opinions Online, February 2014 [CHART]
Mobile phones lead the pack, with 27% of respondents (aged 16-64) professing to have posted an opinion about them online during the month prior to the survey.
Read MoreMost Branded Video Ad Views By Top 5 Industries, Q4 2013 [CHART]
Videos focused around electronics products pulled in 365.0 million views.
Read MoreLikelihood Passengers Will Buy Airline Services Via Mobile, May 2013 [CHART]
In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.
Read MoreUS Mobile Travel Bookings, 2012 & 2015 [CHART]
While US mobile travel bookings sat at $6.15 billion in 2012, PhoCusWright forecast this would rise to $39.50 billion by 2015.
Read MoreGlobal Traveler, 2014 [INFOGRAPHIC]
This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.
Read MoreTop Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Read MoreSocial Login Used For Select Industry Sites, Q4 2013 [CHART]
With the exception of the media/publishing sector (45%), Facebook boasted the majority of social logins for each industry included in the analysis.
Read MoreEmail Subject Line Personalization Linked To Higher Open Rates, February 2014 [CHART]
Emails with personalized subject lines enjoyed 26% higher open rates than those without (19.4% vs. 15.4%).
Read MoreGlobal Digital Travel Sales Share By Country, 2012-2017 [TABLE]
Only four markets will see travel increase its share of B2C eCommerce between 2012 and 2017: Italy, Brazil, Finland and South Korea.
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