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Posts Tagged ‘Television’

Average Daily Time Spent With Media, 2012-2018 [TABLE]

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.

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Simultaneous Internet & TV Users, 2014-2018 [TABLE]

This year, 182.9 million Americans will use the internet while watching TV at least once a month.

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Multitainment Behavior By Generation [CHART]

More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.

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How Millennials Discover New Brands [CHART]

Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.

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Americans' Weekly Media Consumption By Race/Ethnicity [TABLE]

Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.

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US Mothers' Media Consumption, 2010-2015 [CHART]

More than nine in 10 mothers with children under 18 in the household are internet users.

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How People Decide What TV Shows To Watch [CHART]

Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.

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Audio Media Consumption Behavior [WEBINAR]

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

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Original Scripted TV Series By Provider, 2009-2015

The number of original scripted TV shows has grown over the years, not only on basic cable, but also on services like Hulu and Netflix.

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Traditional Media Consumption By Generation [CHART]

Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.

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