Posts Tagged ‘Television’
Ad Spending Growth Rates In The UK By Category [TABLE]
Digital ad spending will exceed £5.3 billion in 2012 and is expected to reach £6 billion in 2013, representing 14.2% and 10.9% year-over-year increases.
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Read MoreIntended 2012 London Olympics Media Consumption [CHART]
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Read MoreTime Spent With TV & Online Video Among The French [CHART]
French viewers increased the share of time spent watching video via TV channel websites, up to 33% in March 2012, from 25% in January.
Read MoreAmerican TV & Online Video Viewers By Device [CHART]
Despite the growing use of second- and third-screen devices, TVs remain the dominant way that people get their video fix.
Read MoreDevices Used To Watch TV & Online Video [CHART]
91.7% of consumers have watched video content on another device besides a television.
Read MoreFrequency Of Mobile Video/TV Consumption Among US Smart Phone/Tablet Users [TABLE]
According to an April comScore MobiLens study, 53% of US tablet users watched mobile video or TV at least once that month, compared to only 20% of smartphone users.
Read MoreTop 8 Types Of Videos Tablet Users Favor [CHART]
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Read MoreMedia Reach Deepest Among Affluent [CHART]
via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has the largest reach. For example, TV’s reach increases…
Read MoreTV Most Influential Ad Medium For Purchases [CHART]
via marketingcharts.com When it comes to the advertising medium they find most influential in making a purchase decision, American adults are far more likely to point to TV (37.2%) than any other, including newspapers (10.6%), the internet (5.6%), and magazines (4.4%), per results from a TVB study released in June 2012. This result aligns with…
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