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Posts Tagged ‘Television’

Preferred Media Type For Main News Source By Age, July 2013 [CHART]

Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.

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Least-Trusted Companies, July 2013 [TABLE]

Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.

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US TV Ad Spending Growth vs Overall Average, Q1 2011-Q1 2013 [CHART]

TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time.

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TREND: DirectTV 24-Hour Pet Channel, Called DOGTV [VIDEO]

DirecTV is set to air a new, 24-hour channel for dogs bored at home called DOGTV.

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Weekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]

Boomers spent more time on the web than with any other media channel, including TV.

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Reasons People Consider Cable TV Cord Cutting, June 2013 [CHART]

56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.

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US Broadcast-TV Only Households By Race [CHART]

Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.

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US Broadcast TV-Only Households [CHART]

In 2013, 19.3% of respondents had broadcast TV only and did not subscribe to any pay TV service. That’s a 37.9% increase from 2010 when only 14% of households shunned pay TV services.

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Global Online Video Completion Rates By Device, Q1 2013 [TABLE]

Tablets showed a higher video completion rate than either PCs or other mobile devices.

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Time Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]

Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.

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