Posts Tagged ‘Television’
Preferred Media Type For Main News Source By Age, July 2013 [CHART]
Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.
Read MoreLeast-Trusted Companies, July 2013 [TABLE]
Among 19 industries examined, TV service providers collectively had the lowest average trust rating, also contributing 7 of the 15 lowest-rated companies of the 246 measured.
Read MoreUS TV Ad Spending Growth vs Overall Average, Q1 2011-Q1 2013 [CHART]
TV is the largest ad spending medium in the US, and its growth rates appear to have outpaced the ad market as a whole for some time.
Read MoreTREND: DirectTV 24-Hour Pet Channel, Called DOGTV [VIDEO]
DirecTV is set to air a new, 24-hour channel for dogs bored at home called DOGTV.
Read MoreWeekly Media Consumption Of US Boomers & Silent Generation, March 2013 [CHART]
Boomers spent more time on the web than with any other media channel, including TV.
Read MoreReasons People Consider Cable TV Cord Cutting, June 2013 [CHART]
56% of US web users said other, less costly options might motivate them to cut pay TV and a comparable 55% cited not being able to afford cable anymore.
Read MoreUS Broadcast-TV Only Households By Race [CHART]
Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.
Read MoreUS Broadcast TV-Only Households [CHART]
In 2013, 19.3% of respondents had broadcast TV only and did not subscribe to any pay TV service. That’s a 37.9% increase from 2010 when only 14% of households shunned pay TV services.
Read MoreGlobal Online Video Completion Rates By Device, Q1 2013 [TABLE]
Tablets showed a higher video completion rate than either PCs or other mobile devices.
Read MoreTime Spent Watching Video On Demand vs. Live Video By Device, Q1 2013 [TABLE]
Digital video viewers were spending substantially longer periods of time watching live video than they were VOD content.
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