Posts Tagged ‘Television Marketing’
Share Of TV Multitasking Time, October 2014 [CHART]
Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.
Read MoreTypes Of Videos Mothers Watch On Their Phones, July 2014 [CHART]
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Read MoreAmericans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]
Just 37% of Americans have a positive view of the advertising and public relations industry.
Read MoreMost Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]
The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.
Read MoreMost Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
Read MoreTV vs Video Streaming Service Satisfaction, September 2014 [CHART]
US users of aggregated video streaming on-demand and regular TV provider services are much more likely to recommend their video streaming provider than their TV provider,
Read MoreGmail Tab Delivery & Read Rates By Industry [CHART]
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Read MoreEmail Inbox Placement Rate By Industry [CHART]
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
Read MoreUS Pay-TV Penetration, 2010-2014 [CHART]
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
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