Posts Tagged ‘Television Marketing’
Most Popular Streaming Video Devices, August 2014 [CHART]
While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.
Read MoreTV Viewing vs. Internet Use IN US & UK, June 2014 [CHART]
US consumers were no slouches when it came to total internet time.
Read MoreVideo-On-Demand Subscription Trends, Q2 2013 vs Q2 2014 [CHART]
Some 35% of US households subscribed to a subscription video-on-demand (SVOD) service during the second quarter of this year, up from 27% during Q2 2013.
Read MoreTime Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]
For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreTop 10 Streamed Video Titles, August 2014 [CHART]
TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.
Read MoreSocial Media’s Effect On TV Viewership, Q4 2013 vs Q4 2014 [CHART]
One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.
Read MoreHow Bingers Watch TV, July 2014 [CHART]
Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.
Read MoreTop Benefits Of Online Tune-In Advertising, June 2014 [CHART]
The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.
Read MoreUse Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]
Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.
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