Television Marketing Archives - Page 17 of 21

Multitainment Activity, July 2013 [CHART]

TV viewers frequently multitask, and while multitasking activities are varied, they often involve a second screen.

Google Lowers The Barrier To Entry For Internet TV With Chromecast [VIDEO]

Google just released Chromecast, a thumbdrive device that fits into any HDMI port that allows you to play YouTube videos and stream Netflix & Pandora to your TV.

College Students' Multitainment Activities, February 2013 [CHART]

The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.

Why People Watch A Particular Television Show, June 2013 [CHART]

The proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%).

Television Viewing Places By Device, June 2013 [TABLE]

64% of smart phone TV viewing occasions occurred at home.

Preferred Television Genres By Viewing Device, June 2013 [CHART]

On the traditional TV, news and business (31%) got the edge on drama (30%) and comedies (29%) as the top genres by percentage of viewing occasions.

TV Viewing Times By Device, June 2013 [TABLE]

A plurality of tablet (22%) and smart phone (28%) TV viewing occasions tracked occurred during the daytime, between 9 AM and 3 PM.

Twitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]

Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.

Online Streaming Habits, May 2013 [TABLE]

A survey from M-GO of streaming media consumers finds that new TV shows are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow.

Moms' Social Sharing By Content Type, May 2013 [CHART]

30% of mothers shared content on the ShareThis network during the period, compared to 10% of the network’s overall average.