Posts Tagged ‘Television Marketing’
Most Desirable Future TV/Video Services & Options, September 2013 [CHART]
A leading 10.7% share of TV viewers from around the world said they want their future TV experience to be free of ads.
Read MoreGlobal IPTV Forecast, September 2013 [TABLE]
IPTV is forecast to continue its rapid penetration, set to reach 10.6% of TV homes by 2018, compared to 6% this year and 4.8% last year.
Read MoreTypes Of Content American TV Viewers Watch During Primetime, May 2013 [CHART]
Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so.
Read MoreVideo Streaming Frequency Of TV Viewers By Age, May 2013 [CHART]
More than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week.
Read MorePopular Second Screen Activities For TV Viewers, September 2013 [CHART]
1 in every 4 TV viewers surveyed across a range of countries is using a second screen to watch 2 or more programs, live events, or shows at the same time.
Read MoreMade-For-Web TV Programs By Provider, 2013 [TABLE]
In the longer-form category, Netflix, Hulu and Amazon are leaders, and the three services have each begun to introduce original content in the past few years.
Read MoreKevin Spacey Discusses The Changes Affecting The TV Industry [VIDEO]
Kevin Spacey considers the changes sweeping the TV industry and the opportunities for those who live to tell stories and engage audiences.
Read MoreUS Pay-TV Subscriber Trends, August 2013 [CHART]
The number of pay-TV subscribers in the US shrunk by 146,000 during the first 6 months of this year (H1), the first net loss of customers over the initial 6 months of a year.
Read MoreEffect Of Tweets On TV Ratings By Genre, August 2013 [CHART]
The volume of tweets caused significant changes in live TV ratings among 29 percent of the 221 broadcast primetime programepisodes sampled.
Read MoreSocial Networks From Which Marketers Cross-Post To Twitter, Q2 2013 [CHART]
52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.
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