Posts Tagged ‘Streaming Video’
Definition Of Over-The-Top (OTT) Video [CHART]
Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video.
Read MoreAd Relevance By Channel [CHART]
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Read MoreNetflix Content Spending, 2016-2020 [CHART]
Netflix continues to invest in producing original shows. In April, the company announced it was offering $2 billion in debt to fund content spending and other expenses.
Read MoreTV Screen Use [CHART]
While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.
Read MoreNetflix Paid Streaming Subscribers, 2012-2018 [CHART]
Netflix’ subscriber growth rate remains constant. Looking at the trend from Q2 2012 through Q4 2018, the cumulative trendline appears solidly consistent.
Read MoreGeneration V Daily Video Consumption [CHART]
The 8,600 Generation V members surveyed estimated spending less than one-sixth (16%) of their daily video time watching cable TV, down from 23% a year earlier.
Read MoreViewers' Default Source Of TV Content [CHART]
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.
Read MoreConnected TV Users, 2018-2022 [CHART]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.
Read MoreSubscription Services Market Penetration [CHART]
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
Read MoreEffectiveness Of Video Marketing Platforms [CHART]
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
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