Posts Tagged ‘Social Media’
Actions Prompted by Mobile Finance Ads [CHART]
via emarketer.com In analyzing its clickthrough data on finance-related mobile ads, Millennial Media found that 54% of secondary actions prompted by finance ads consisted of enrolling, joining or subscribing, making it the most popular post-click action. Fifty-one percent of ads prompted mobile finance consumers to follow up on a click by placing a call, while…
Read MoreB2B & B2C Global Social Monitoring For Customer Service [CHART]
via emarketer.com In January 2012, customer experience management software company Satmetrix surveyed over 1,000 B2B and B2C companies worldwide and found that more than half of B2C companies (53%) both tracked mentions and followed up on them, while an additional 25% only tracked and 4% only followed up. This is compared to only 27% of…
Read MoreGlobal Social Monitoring For Customer Service [CHART]
via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand…
Read MoreINTERVIEW: Samsung's Gail Conroy on Social Media & Consumer Electronics
Gail Conroy, Director of Brand & Consumer Marketing, Samsung Electronics North America, discusses the role of social media in marketing consumer electronics.
Read MoreHow People Talk Online About TV Ads [CHART]
via emarketer.com Those on smartphones were also significantly more likely to use their device, as opposed to either tablets or PCs, to discuss television ads. Smartphone users preferred to talk about ads via texts, emails and IMs. Tablet users were partial to using social networks to converse about ads with friends, while those on PCs…
Read MoreSpoton – Mobile Loyalty Card
Spoton is a digital loyalty card and social marketing platform that helps you connect with customers long after they’ve left your store.
Read MoreBing Social Search
Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.
Read MoreHow To Grow Your Organic Business
Becky Carroll, author The Hidden Power of Your Customers, discusses how to grow your organic business with Social Media Examiner’s Michael Stelzner.
Read MoreJeremiah Owyang: Building A Scalable Social Business
Jeremiah Owyang’s keynote address at the Dachis Summit in Austin on Building A Scalable Social Business.
Read MoreSocial Media Demographics [INFOGRAPHIC]
via 4.mshcdn.com
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