Posts Tagged ‘Social Media Advertising’
Digital Marketing News This Week
Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
Read MoreDigital Marketing News This Week
Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.
Read MoreFacebook To Dramatically Slash Brands' Page Reach [VIDEO]
David Erickson discusses a report by Valleywag that Facebook will slash the reach of Facebook brand pages down to one to two percent.
Read MoreTwitter & Comcast To Offer Social Remote Control [VIDEO]
David Erickson discusses the partnership between Twitter and Comcast that will result in a social media remote control button that lets you change your television channel from a tweet or DVR an upcoming episode.
Read MorePromoted Twitter Complaints Criticize British Airways [VIDEO]
David Erickson discusses how one individual customer spent $1,000 on a Promoted Tweets advertising campaign to complain about British Airways’ customer service.
Read MoreThe Risks Of Facebook's New Video Ads [VIDEO]
Mashable Chief Strategy Officer Adam Ostrow takes a look at the new video advertising effort from Facebook, and whether the move will threaten the social network’s user experience.
Read MoreHow Media Organizations Use Facebook Data To Promote Content [VIDEO]
Jay Budzik and Jason Jedlinski share how Perfect Market’s social sharing tool helped KTLA.com nearly double its Facebook referral traffic.
Read MoreTwitter Opens Analytics Dashboard To Everyone [VIDEO]
Twitter has opened up its Analytics Dashboard for everyone so now users can understand how their overall account and individual tweets perform.
Read MoreTwitter & Nielsen Team Up For Second Screen Data Analysis [VIDEO]
Beyond Social Media hosts discuss social TV & the Twitter/Nielsen partnership to understand second screen behavior and behaviorally-targeted advertising.
Read MoreTwitter's New Multitainment TV Ad Targeting Platform [VIDEO]
Twitter has launched a new program designed to help brands sync up television ads and Promoted Tweets through the use of video fingerprinting technology.
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